Category management strategy development

The challenge

A large, multi-category area of the Ministry of Defence needed to develop a series of category management strategies as part of a refresh and realignment.

How Evolve helped

Evolve provided its successful offering to the UK Defence Digital category management strategy, delivering the production of a combined category strategy and health check for seven sub-category teams in two months.

The goal was to produce a category management health check by creating a report and subsequent strategy for the client's existing approaches.

We were flexible to developing customer demands, through collaboration with customer staff on a close level, and careful curation of data sources applied with expert supply chain knowledge and research.

The data points were put through expert SQEP commercial analysis by Evolve to determine important trends, and segment into its important subcomponents. The custom reports were tailor-made and used by our consultants to produce fresh reporting perspectives. They proved especially useful for previously highlighting untapped category management requirements.

The outcome

The category strategy pack was used for top-level discussions within the client’s organisation, leading to the strategic development of new ways of working.